Google algorithm is updated once a day

It is known that Google performed consistently changes in their algorithm . Formerly this was in what became known as the Google Dance, where all SERPS rearrange and assigned new scores to the pages (so-called green stick ). Now the update is done daily and changes pagerank mass and are somewhat less common.

But the video is interesting that today I am, where Matt CuttsOne of the engineers, and all- mighty SEO , Google , focused on improving Google Search, reveals some interesting aspects regarding the changes made to its search engine algorithm .

According to Matt Cutts, the average changes being made is between 300 and 400 a year , which gives an estimate of change per day , ie Google ‘s algorithm is updated once a day on average.

In this video also referred to but before the main content was a good place to get oriented to be considered by Google as a benchmark , is now an important element, but not principal. from the contents can then optimize other aspects of the site in general.

The changes the algorithm does not necessarily have to do with changes in Google’s SERPSBut is directed to improvements in regard to quality of content capture sites , synonyms, related content , anti- webspam , etc.